Meet the team: Gabriele, our Marketing Specialist

15/07/2022

Author

Charissa Duisters

We are building more sustainable communities with a small but dedicated team. In this rubric, we give each member of our team the chance to introduce themselves to you. This week, it is Gabriele's turn, our Marketing Specialist.

Although you can find short introductions of our team members on the “About us” page, we thought it was about time for you to get to know us a bit better. Last time, Charissa told you all about her life. This week, Gabriele will take you along on his journey at Byewaste, sharing his vision on sustainability and our company.

Hi there! Who are you? Tell us something about yourself!

Hi! I’m Gabriele, working as a Marketing Specialist for Byewaste.

I have been living in Amsterdam for 4 years while also spending a lot of time in Italy. I’ve always been passionate about digital startups and marketing strategies. I love discovering new cultures and I’ve been living in different countries, such as Albania, USA, Australia, and Portugal before coming to the Netherlands. I’m into Techno music, I enjoy going to rave parties and listening to it because it is so exciting. I like to practice sports and one of my favourites is kickboxing.

What do you do at Byewaste?

I’m a Marketing Specialist, responsible for planning and executing advertising campaigns, defining strategies and targeting the demographic data of our audience. Being part of the marketing team, my focus is to achieve success and raise awareness as well as working alongside the Sales Team.

How did you end up at Byewaste?

I knew Tommaso (co-founder of Byewaste) two years before joining Byewaste while I was teaching as a Marketing mentor in Rotterdam. When he proposed to me to be part of the Byewaste marketing team I immediately reacted positively because I genuinely share the company’s values.

Why did you want to work for the company?

We have the ability to change the world by simply making the right choices. Byewaste is a fantastic startup with committed and kind people. I’ve always been interested in sustainability and for me being part of this Startup is such a big opportunity to grow.

What do you like most about your job?

I like to build up extremely appealing digital presences. Every company I’ve been working for helped me step forward to accomplish goals in my personal and professional life. I really enjoy working in innovative and creative environments which is something that really motivates me and makes me truly love my life and job.

And what do you like least about it?

Working with innovative startups brings challenges that other companies are not facing. The absence of competitors and the unfamiliarity of people with a service creates obstacles so it’s essential to balance awareness and conversion campaigns which is something that requires time and of course that’s also a fun part of the game.

Why do you think that people should start recycling and reusing more?

Reduce, reuse, recycle.

It’s more than a mantra, it’s what we need to do to slow down the frightening pace of climate change. Unfortunately, not everything can be recycled so we need to keep attention to our choices and decide reasonably when throwing something away.

What is the nicest item that you have ever thrifted?

I love flea markets and dusty little shops that sell all kinds of oddities. I always enjoy looking, but I’m actively hunting for vintage electronics, collectibles or old books. Even though I probably have walked past valuable finds because I don’t have the specific knowledge of certain things I’m pretty sure that some that I’ve got will increase value one day.

When would you have especially benefited from a service like Byewaste yourself?

I often have clothes in good condition to give away. Most of the time they don’t fit anymore but they are still usable and it’s such a pity to throw them away as well as spend time selling them.

How are you contributing to a more sustainable future in your personal life?

I always keep attention to recycling, use as little water as possible and privilege more sustainable products when I’m doing my grocery. I prefer glass to plastic and organic food to the regular one. I try to eat seasonal vegetables and keep a limited consumption of meat. I also invite people to do so by explaining the positive impact of the small actions we take.

Which sustainable habit would you like to apply in your daily life?

Meat producing industries are the most ecologically harmful businesses on the earth. They result in massive amounts of water wastage, habitat destruction, pollution and greenhouse gases emission, and of course slaughtering of animals. My biggest goal would be to eliminate meat consumption by moving to vegan alternatives, which are now an excellent replacement, especially when compared to a few years ago.